STYLE      16.11.18

CHEESY PEASY COMPANY

Photo: Massimo Zanusso
Video: NOTEXT
Styling: Ilaria Chionna
Set Design: Alessandro Mensi
Music: Carlo Porrini
Model: Stanley @Wilhelmina, Vasilis

Wild 80s suggestions blending with surreal vibes. Slam Jam’s latest editorial, Cheesy Peasy Company, stars iconic brand C.P. Company and pays homage to its genuinely progressive identity. A celebration of the label cutting-edge spirit where culture plays a tangible and distinctive role.

Filled with several nods to some of the most underground references from the ‘80s, the editorial conveys the bold and unconventional essence marked C.P. Company rich history of innovation.

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.