Photography: Viktor Sjödin
Situated between the roaring Baltic Sea and the fabled plains of Stora Alvaret on the island of Öland, Sweden, JOYLAND is a joint pop-up venture between SLAM JAM and acclaimed Stockholm designer Fredrik Paulsen’s interior brand JOY OBJECTS.
![](http://ch.slamjam.com/cdn/shop/files/JOYLAND_Photo_Victor_Sjodin6.jpg?v=1721732416&width=3150)
Reminiscent of a run-down Prada Marfa, the JOY x Slam Jam Summer Pop-Up is open until August 9th in a decommissioned gas station in the idyllic village of Näsby on Öland, Sweden’s favourite summer hang-out. In Sweden, a lanthandel is where people in rural areas go to buy their groceries and other necessities. JOYLAND is a lanthandel of good vibes: a mini-emporio in the middle of almost nowhere, carrying a sunny selection of furniture, fashion and furry objects.
![](http://ch.slamjam.com/cdn/shop/files/JOYLAND_Photo_Victor_Sjodin3.jpg?v=1721732477&width=3150)
Continually restocked and open all hours, JOYLAND is a self-service countryside boutique with an ingenious access system. To enter the shop, visitors are asked to text or call a number. They will then receive a code which opens the door. The stock will be updated throughout July and August. Highlights include JOY’s Chair One, Bench One, Storage One and carefully curated SLAM JAM goods: t-shirts, beach bags, mascots and more.
![](http://ch.slamjam.com/cdn/shop/files/JOYLAND_Photo_Victor_Sjodin5.jpg?v=1721732584&width=3150)
All products are for sale, with most available in-store. Pay and pick-up, JOY & Slam Jam trust their customers.
Welcome to JOYLAND.
Open all hours July 14th-August 9th, Näsby, Öland. [Hyper link “Näsby, Öland” to Google Map coordinates (56.2462438, 16.4676630)]
![](http://ch.slamjam.com/cdn/shop/files/JOYLAND_Photo_Victor_Sjodin2.jpg?v=1721732672&width=3900)
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Welcome To JOYLAND
10 products![](http://ch.slamjam.com/cdn/shop/products/JoyObjects-Lifestyle-Chairs-JoyBenchOneMulticolor-326001-20230922082657_00.jpg?v=1695371369&width=536)
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Joy Objects Bench One Money / Chartreuse
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Slam Jam Slam Jam Trudi Mascotte Multicolor
![](http://ch.slamjam.com/cdn/shop/files/JoyObjects-Lifestyle-Chairs-JoyChairOneBlue-122001-20240307134236_01.jpg?v=1709819862&width=536)
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Joy Objects Chair One Klein / Little Wave
![](http://ch.slamjam.com/cdn/shop/files/SlamJam-Accessories-Keychains-ChaosIsOrderLogoCarabinerGrey-BBUW202OT01GRY0002-20240329105621_00.jpg?v=1711710300&width=536)
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Slam Jam CHAOS IS ORDER Logo Carabiner Silver
![](http://ch.slamjam.com/cdn/shop/products/JoyObjects-Lifestyle-Stools-JoySideOneTableMulticolor-223001-20230922082622_00.jpg?v=1695371356&width=536)
![](http://ch.slamjam.com/cdn/shop/products/JoyObjects-Lifestyle-Stools-JoySideOneTableMulticolor-223001-20230914091857_02.jpg?v=1695371356&width=536)
Joy Objects Side Table One Pizzazz / Honey
![](http://ch.slamjam.com/cdn/shop/products/SlamJam-Accessories-Tote-RipstopShoppingBagBrown-SBM1001FA01BRW0001-20221031144326_01.jpg?v=1667227482&width=536)
![](http://ch.slamjam.com/cdn/shop/products/SlamJam-Accessories-Tote-RipstopShoppingBagBrown-SBM1001FA01BRW0001-20221031142613_02.jpg?v=1667227482&width=536)
Slam Jam Ripstop Shopping Bag Brown
![](http://ch.slamjam.com/cdn/shop/files/JoyObjects-Lifestyle-Chairs-JoyChairOnePink-121001-20240307132640_01.jpg?v=1709819846&width=536)
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Joy Objects Chair One Cotton Candy / Wine
![](http://ch.slamjam.com/cdn/shop/products/JoyObjects-Lifestyle-Chairs-JoyBenchOneMulticolor-323001-20230922082646_00.jpg?v=1695371365&width=536)
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Joy Objects Bench One Pizzazz / Honey
![](http://ch.slamjam.com/cdn/shop/files/JoyObjects-Lifestyle-Chairs-JoyChairOnePink-123001-20240307133834_01.jpg?v=1709819832&width=536)
![](http://ch.slamjam.com/cdn/shop/files/JoyObjects-Lifestyle-Chairs-JoyChairOnePink-123001-20240307132702_02.jpg?v=1709819832&width=536)
Joy Objects Chair One Pizzazz / Honey
![](http://ch.slamjam.com/cdn/shop/products/JoyObjects-Lifestyle-Chairs-JoyChairOneMulticolor-126001-20230914092625_01.jpg?v=1695366832&width=536)
![](http://ch.slamjam.com/cdn/shop/products/JoyObjects-Lifestyle-Chairs-JoyChairOneMulticolor-126001-20230914092637_02.jpg?v=1695366832&width=536)
Joy Objects Chair One Money / Chartreuse